Awhile back we reviewed an excellent navigational and local-discovery app by the name of SOHOinmypocket by AppFury. When covering that app, not only did I have memories of the east coast and my days in New York, I was amusingly reminded of that now, almost defunct toy I would play with in my childhood, of the curiously similar name Polly in my Pocket. Much like the toy you can tote around with you, to use at your leisure, MIDTOWNinmypocket is a highly detailed map specifically for the Midtown neighborhood of Manhattan, that is present on your iPhone at all times should you wander across the ‘hood, take a trip there.

Soho may be one of the premiere, chic shopping destinations of New York, rife with what I deem a hoity-toity air, a slowly wavering art scene, and a street-walking population of girls is the latest Citizens of Humanity skinny jeans, bug-eyed Prada glasses, oversized leather bags, and cone-shaped, red-lacquered Christian Louboutin heels – or, now that it’s spring, sky high

Plenty of categories to rifle through...

wedge platform that turn someone of my stature, 5’9, to right around 6’1. Soho definitely has its own flair, as does any neighborhood of Manhattan, and Midtown is no exception. Midtown isn’t a neighborhood, per se, but more a collection of neighborhoods, like Chelsea, Gramercy and Hell’s Kitchen, to name a few of the more familiar ones, and it encompasses a vast area, ranging from between 14th Street and 59th Street, from the Hudson River to the East River, at about five square miles or 12 km total. The core of Midtown Manhattan is from about 31st Street to 59th Street between Third and Ninth avenues, about two square miles – this is the area most commonly referred to as “Midtown” and is where the famous Times Square is located.  All in all, midtown denotes any area not labeled as “uptown” or “downtown,” and it carries a very symbolic New York essence to it, representing – if you will – the very heart of New York with iconic places like the Empire State Building, the Museum of Modern Art, Madison Square Garden, the New York Public Library, Penn Station, Carnegie Hall, the Plaza Hotel, Madison Avenue, Broadway, Fifth Avenue, and much, much more. The New York you see heralded in film was most likely shot in some area of Midtown.

... and 3D maps to boot.

What MIDTOWNinmypocket does is assist you with finding your way around the giant epicenter that is Midtown, by carefully recording every single worthwhile place to see, shop, eat, sleep, lounge, or otherwise engage in mundane tasks (banks, churches), all in painstakingly organized categories and mapped locations. The app is designed in exactly the same manner as SOHOinmypocket – right down to the chic, Parisian-looking girl with giant, white framed spectacles -  with the option to either sort through categories to find something specific, or by browsing the map for your current location to see what’s nearby. Any mapped location may be tapped to view further information, and pertinent things like address, telephone, hours, and such are given for each place. When viewing a mapped location, you may also tap the “go” button, for your ease, so the app can navigate you there from your current location.

It’s astonishing, actually, the precision of MIDTOWNinmypocket (as well as SOHOinmypocket). The only downside to this app is the map loading time can be slow, but it’s noticeably faster on the 3GS model – it’s not that big of a deal, anyway. It turns out the developer will be releasing a SANFRANCISCOinmypocket soon, which I absolutely cannot wait for – San Francisco, and the Bay Area in general is where Appstruck is based, and I’m always looking for excellent guides to the area. Even if you’re a native, or at least, a long-term resident, there’s always the chance you’ll be surprised at what a guide can tell you.

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